{"id":852,"date":"2018-12-18T20:05:33","date_gmt":"2018-12-18T20:05:33","guid":{"rendered":"http:\/\/ivyzier.com\/?p=852"},"modified":"2019-05-21T20:26:45","modified_gmt":"2019-05-21T20:26:45","slug":"how-marketing-and-sales-together-can-guide-the-customer-towards-a-purchase","status":"publish","type":"post","link":"https:\/\/ivyzier.com\/es\/how-marketing-and-sales-together-can-guide-the-customer-towards-a-purchase\/","title":{"rendered":"C\u00f3mo el marketing y las ventas en conjunto pueden guiar al cliente hacia una compra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"852\" class=\"elementor elementor-852\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ec1e5c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ec1e5c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcfff3f\" data-id=\"dcfff3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7556d912 elementor-widget elementor-widget-text-editor\" data-id=\"7556d912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Este enfoque moderno de marketing requiere que trabaje de la mano con las ventas. De acuerdo con Wheelhouse Advisors, los negocios ven resultados significativamente mejores cuando los dos equipos est\u00e1n orquestados: 36 por ciento m\u00e1s altos \u00edndices de retenci\u00f3n de clientes, 38 por ciento m\u00e1s altos, y 208 por ciento m\u00e1s ingresos por esfuerzos de marketing. Esta investigaci\u00f3n refleja las tendencias que vemos en LinkedIn; por ejemplo, las perspectivas son 1.38 veces m\u00e1s propensas a responder a los mensajes de ventas directas en LinkedIn si el marketing los ha influenciado primero. La mayor\u00eda de las organizaciones de mercadotecnia y ventas permanecen en silencio Solo en los Estados Unidos, las empresas desperdician un estimado de $ 1 bill\u00f3n por a\u00f1o debido a la falta de coordinaci\u00f3n de ventas y mercadeo. Esta desalineaci\u00f3n afecta no solo a la productividad, sino tambi\u00e9n a la experiencia del cliente. Puede cerrar esta brecha y brindar experiencias m\u00e1s personalizadas e integradas coordinando sus esfuerzos para atraer a los prospectos m\u00e1s prometedores a lo largo del ciclo de compra. Siga leyendo para conocer tres formas de hacer este cambio.<\/p>\n<p><strong>1. Dirigirse a la misma audiencia que las ventas.<\/strong><br \/>Los equipos alineados hacen que sea una prioridad construir y compartir una vista completa de sus prospectos y clientes. Naturalmente, el marketing generar\u00e1 una red m\u00e1s amplia porque est\u00e1 pensando en la concientizaci\u00f3n y la generaci\u00f3n de prospectos, pero lo ideal es que la lista de objetivos de ventas est\u00e9 dentro de la audiencia a la que se dirige. Tanto el marketing como las ventas re\u00fanen un conocimiento relevante sobre los prospectos a medida que interact\u00faan y los observan en sus viajes de compras. Al compartir estas ideas sobre los comportamientos, preferencias, intereses, dolores e incluso opiniones de los compradores, posicionar\u00e1 a su equipo para identificar e involucrar a los clientes potenciales m\u00e1s prometedores.<\/p>\n<p><strong>2. Organizar actividades de divulgaci\u00f3n compartidas.<\/strong><br \/>Los prospectos ven su experiencia de compra como un viaje, no el marketing para satisfacer a los prospectos donde est\u00e1n, los mercad\u00f3logos deben ir m\u00e1s all\u00e1 del paradigma cl\u00e1sico que separa el proceso de compra en un embudo de marketing y un canal de ventas. Esto significa trabajar estrechamente con las ventas durante todo el ciclo de vida del cliente, abarcando todas las etapas del comprador, desde el conocimiento inicial hasta la compra y la promoci\u00f3n. Con un alcance coordinado a trav\u00e9s de este viaje, puede asegurarse de que ambos equipos est\u00e9n atrayendo a los clientes en el momento adecuado con el contenido adecuado. Trabaje con ventas para definir mensajes y ejec\u00fatelos en campa\u00f1as dise\u00f1adas para activar y alentar el compromiso con todos en el comit\u00e9 de compras B2B. Por ejemplo, si un representante de ventas est\u00e1 involucrado con el equipo de adquisiciones de una posible cuenta, el marketing puede compartir contenido espec\u00edfico que resuene con la persona de compras y le pide al equipo de compras que cierre el trato m\u00e1s r\u00e1pidamente.<\/p>\n<p><strong>3. Usa los datos para mejorar el compromiso y la productividad.<\/strong><br \/>Organizar sus campa\u00f1as en concierto con trabajos de ventas como un volante. Aprender\u00e1 mucho sobre su p\u00fablico objetivo a medida que avanza en la fase de conversi\u00f3n (en el lado derecho del gr\u00e1fico a continuaci\u00f3n). Por ejemplo, descubrir\u00e1s qui\u00e9n responde a las campa\u00f1as de sensibilizaci\u00f3n, qu\u00e9 contenido los impulsa en el proceso de compra y en qu\u00e9 puntos se involucran con tu contenido. Aplique estos datos a la fase de planificaci\u00f3n (el lado izquierdo del gr\u00e1fico) para crear experiencias de marketing m\u00e1s sofisticadas y fruct\u00edferas.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-253852\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2018\/12\/image1-800x569.png\" alt=\"flywheel effect graphic\" \/><\/p>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p><em>Cr\u00e9dito de imagen: LinkedIn<\/em><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>#MarketingLand<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>FOR MORE:\u00a0<\/strong>https:\/\/mklnd.com\/2Ez3Gpn<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Este enfoque moderno de marketing requiere que trabaje de la mano con las ventas. De acuerdo con Wheelhouse Advisors, los negocios ven resultados significativamente mejores cuando los dos equipos est\u00e1n orquestados: 36 por ciento m\u00e1s altos \u00edndices de retenci\u00f3n de clientes, 38 por ciento m\u00e1s altos, y 208 por ciento m\u00e1s ingresos por esfuerzos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[854],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo el marketing y las ventas en conjunto pueden guiar al cliente hacia una compra - IVYZIER | creative + consulting agency<\/title>\n<meta name=\"description\" content=\"Do you want to increase your sales? 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